Knowledge centre

Introducing the GreenNewsMarket

Introducing the GreenNewsMarket

What is the GreenNewsMarket?   During the November summit, our video production and editorial team will be on the ground covering the stories and available to our clients for live…

3 press release pitfalls & how to avoid them

3 press release pitfalls & how to avoid them

What is your press release to press coverage conversion rate? The majority of people I’ve asked that question to reply that it’s not quite as high as they would like….

Highlights from TheNewsMarket: June 2021

Highlights from TheNewsMarket: June 2021

As many regions tiptoe their way out of the worst of the pandemic, the subject of sustainability is returning as a main driver of the news agenda. With the COP26…

Four ways to harness employee advocacy

Four ways to harness employee advocacy

In a world where brands are finding it harder to secure a foothold on social media, gain top page rankings on Google and stand out from competition, employee advocacy has…