Knowledge centre

Why brands need an online newsroom in 2021

Why brands need an online newsroom in 2021

Back in the 1990s, promptly at 7:00 am each day, the neighbourhood kid threw a bundle of newspapers and editorials for the family to read and there was a war…

Highlights from TheNewsMarket: July 2021

Highlights from TheNewsMarket: July 2021

Football, tennis, athletics, swimming. Competitive climbing? Live sport is back in a big way, and we couldn’t be more excited. On July 11, we’ll have the final of the Euros…

Introducing the GreenNewsMarket

Introducing the GreenNewsMarket

What is the GreenNewsMarket?   During the November summit, our video production and editorial team will be on the ground covering the stories and available to our clients for live…

3 press release pitfalls & how to avoid them

3 press release pitfalls & how to avoid them

What is your press release to press coverage conversion rate? The majority of people I’ve asked that question to reply that it’s not quite as high as they would like….