Knowledge centre

What is Content Marketing?

What is Content Marketing?

What is Content Marketing Content marketing is a strategy that involves creating and distributing valuable and relevant content to target specific audiences, with the goal of attracting and engaging potential…

PR, Marketing or Social: Who ‘owns’ all your brand content?

PR, Marketing or Social: Who ‘owns’ all your brand content?

Nowadays, everyone can create content. The digital landscape is evolving, and brands are facing new challenges as the content revolution gathers serious steam. How can you increase the volume of…

Powerful Content Marketing Platforms – Brand Examples We Can All Learn From

Powerful Content Marketing Platforms – Brand Examples We Can All Learn From

Online newsrooms have been the foundation for exceptional media relations for many years. Companies that invested in newsroom technology were seen as media savvy, helping them provide all the materials…

What do journalists look for when searching for content?

What do journalists look for when searching for content?

Content platforms and online newsrooms remain vital tools in getting a brand’s stories and content in front of the eyes of time-poor journalists (like me). But not every story is…