Knowledge centre

What is an Online Newsroom and Does my Brand Need one?

What is an Online Newsroom and Does my Brand Need one?

In a time when the internet was a relatively new concept, the opportunity to develop company websites specifically for the press was soon identified and the online newsroom (or ‘media…

Should Brands and Comms Teams Embrace or Fear Generative AI?

Should Brands and Comms Teams Embrace or Fear Generative AI?

‘AI will be increasingly important for brand communications in the future, as brands seek to stay ahead of the curve and deliver more personalized, engaging, and effective messaging to their…

When do you need a content marketing platform?  

When do you need a content marketing platform?  

Is all news good news for brands or organisations? Well not always, especially if your product or service isn’t ready to release or you don’t have a comms strategy in place….

#EmbraceEquity: Meet the women of TheNewsMarket

#EmbraceEquity: Meet the women of TheNewsMarket

International Women’s Day is a global celebration of women’s social, economic, cultural, and political achievements, as well as a call to action for gender equality. We use this time to…