Knowledge centre

PR, Marketing or Social: Who ‘owns’ all your brand content?

PR, Marketing or Social: Who ‘owns’ all your brand content?

Nowadays, everyone can create content. The digital landscape is evolving, and brands are facing new challenges as the content revolution gathers serious steam. How can you increase the volume of…

Powerful Content Marketing Platforms – Brand Examples We Can All Learn From

Powerful Content Marketing Platforms – Brand Examples We Can All Learn From

Online newsrooms have been the foundation for exceptional media relations for many years. Companies that invested in newsroom technology were seen as media savvy, helping them provide all the materials…

What do journalists look for when searching for content?

What do journalists look for when searching for content?

Content platforms and online newsrooms remain vital tools in getting a brand’s stories and content in front of the eyes of time-poor journalists (like me). But not every story is…

Online Newsroom vs Content Platform: Which is Best for Your Business?

Online Newsroom vs Content Platform: Which is Best for Your Business?

Traditional online newsrooms have been used by the comms industry for around twenty years. However, with a new breed of content platform technology entering the market, how do brands know…