Knowledge centre

Words Matter – Here’s How to Choose Them

Words Matter – Here’s How to Choose Them

The endless amount of online content allows journalists and other online users to be picky. Whether it be a news article or a press release, how do I ensure my…

What is Content Marketing?

What is Content Marketing?

What is Content Marketing Content marketing is a strategy that involves creating and distributing valuable and relevant content to target specific audiences, with the goal of attracting and engaging potential…

PR, Marketing or Social: Who ‘owns’ all your brand content?

PR, Marketing or Social: Who ‘owns’ all your brand content?

Nowadays, everyone can create content. The digital landscape is evolving, and brands are facing new challenges as the content revolution gathers serious steam. How can you increase the volume of…

Powerful Content Marketing Platforms – Brand Examples We Can All Learn From

Powerful Content Marketing Platforms – Brand Examples We Can All Learn From

Online newsrooms have been the foundation for exceptional media relations for many years. Companies that invested in newsroom technology were seen as media savvy, helping them provide all the materials…