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How Technology and AI Can Improve PR Results

How Technology and AI Can Improve PR Results

Public relations professionals and marketing agencies face high pressures to achieve better results and deliver more effective campaigns, whilst reacting to requests for additional objectives. All of which leaves little…

5 Reasons Not to Take Your Online Newsroom Inhouse

5 Reasons Not to Take Your Online Newsroom Inhouse

Online newsrooms remain the best platform for hosting and delivering brand stories and content to target audiences. And they have gone way beyond being simply a hub of press releases…

What is Agentic AI and how Does it Differ From GenAI?

What is Agentic AI and how Does it Differ From GenAI?

Earlier in the year, at the World Economic Forum (WEF) in Davos, Switzerland, agentic AI was one of the hottest topics of discussion. It’s defined as ‘autonomous systems that sense…

Fake News, AI-Generated Content – how Brands are Changing Tactics to Support Factual Journalism

Fake News, AI-Generated Content – how Brands are Changing Tactics to Support Factual Journalism

Traditional journalism has been fighting a battle for well over a decade now. PR, Comms professionals and journalists know very well about the struggle to retain audience numbers, and of…