Public relations professionals and marketing agencies face high pressures to achieve better results and deliver more effective campaigns, whilst reacting to requests for additional objectives. All of which leaves little…
Online newsrooms remain the best platform for hosting and delivering brand stories and content to target audiences. And they have gone way beyond being simply a hub of press releases…
Earlier in the year, at the World Economic Forum (WEF) in Davos, Switzerland, agentic AI was one of the hottest topics of discussion. It’s defined as ‘autonomous systems that sense…
Traditional journalism has been fighting a battle for well over a decade now. PR, Comms professionals and journalists know very well about the struggle to retain audience numbers, and of…