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What is Agentic AI and how Does it Differ From GenAI?

What is Agentic AI and how Does it Differ From GenAI?

Aside from events in the US, the one subject that’s dominating the chat here at the World Economic Forum (WEF) in Davos, Switzerland, is agentic AI. It’s defined as ‘autonomous…

Fake News, AI-Generated Content – how Brands are Changing Tactics to Support Factual Journalism

Fake News, AI-Generated Content – how Brands are Changing Tactics to Support Factual Journalism

Traditional journalism has been fighting a battle for well over a decade now. PR, Comms professionals and journalists know very well about the struggle to retain audience numbers, and of…

And the Winner is…us!

And the Winner is…us!

We are thrilled to announce we have won GOLD in the Best Online Newsroom category at the prestigious Digital Impact Awards 2024 with our Lamborghini Global Media Center. The Digital…

Everything You Need to Know About Distributing a Press Release

Everything You Need to Know About Distributing a Press Release

Pick any topic in the world and you’ll find the internet awash with advice and tips from self-proclaimed experts with the subject of press releases being no exception. Contradictory advice…