Knowledge centre

How to Make Sure Your Online Newsroom is AI-Optimised (and why GEO may Soon Become Your new Favourite Acronym)

How to Make Sure Your Online Newsroom is AI-Optimised (and why GEO may Soon Become Your new Favourite Acronym)

Search is changing. Long-established search engines, like Google and Bing, crawl the internet and supply links to relevant sites.  Generative AI services, such as ChatGPT and Gemini, use Large Language…

How Technology and AI Can Improve PR Results

How Technology and AI Can Improve PR Results

Public relations professionals and marketing agencies face high pressures to achieve better results and deliver more effective campaigns, whilst reacting to requests for additional objectives. All of which leaves little…

5 Reasons Not to Take Your Online Newsroom Inhouse

5 Reasons Not to Take Your Online Newsroom Inhouse

Online newsrooms remain the best platform for hosting and delivering brand stories and content to target audiences. And they have gone way beyond being simply a hub of press releases…

What is Agentic AI and how Does it Differ From GenAI?

What is Agentic AI and how Does it Differ From GenAI?

Earlier in the year, at the World Economic Forum (WEF) in Davos, Switzerland, agentic AI was one of the hottest topics of discussion. It’s defined as ‘autonomous systems that sense…