Retail & fashion
Reebok wanted to revamp its News Stream website, utilising cutting edge features to boost engagement and improve the distribution of its online content.
We restructured the top navigation and added extra features such as browser notifications, a wider rotator panel, and a news story layout, making it more user friendly and easy to find content. To increase earned media coverage, Reebok now use our distribution platform thenewsmarket.com to extend reach to our database of over 36,000 registered journalists.
Reebok have seen huge year-on-year increases in engagement and downloads on the News Stream in the last year.
283% INCREASE IN DOWNLOADS
46% INCREASE IN USERS
52% INCREASE IN SESSIONS
44% INCREASE IN PAGE VIEWS