Automotive, Business & industry

Auto Shanghai 2021

The challenge

As one of the world’s largest automotive trade fairs, Auto Shanghai offers an excellent platform for automotive manufacturers and suppliers to present their latest innovations and news. Due to Covid-19 travel restrictions, many of the world’s media were unable to attend the 2021 exhibition in person. Therefore, IMAG GmbH, the European co-organiser of the trade show, commissioned TheNewsMarket to connect and share news from the event with the international media.

The method

We created the Auto Shanghai brand page where we published 35 stories, covering news related to the future of mobility, electro mobility, autonomous driving, connectivity and new mobility concepts. The content was also distributed to TheNewMarket’s database of global media contacts via media alerts and social media.

The outcome

Media engagement exceeded the client’s expectations, with over 120 media outlets from 55+ countries downloading in excess of 1,300 images, 230 documents and 140 video assets.
4,400+ PAGE VIEWS
1,300+ USERS
1,700+ DOWNLOADS

Visit the Auto Shanghai brand page on thenewsmarket.com

 

Related case studies

IMF

IMF

DistributionMedia relations
Kia Sorento

Kia Sorento

Distribution
Rinspeed

Rinspeed

DistributionEditorialMedia relations
Reebok

Reebok

DistributionNewsrooms

Trusted by the world’s leading brands

brandbrandbrandbrandbrand
brandbrandbrandbrandbrandbrand

Our achievements

Oisin Commane

"Working with TheNewsMarket team on the ADSW Live platform 2023, allowed Abu Dhabi Sustainability Week to further engage its global audience by bringing together a comprehensive digital experience, which resulted in all-around increments in our engagement metrics. The ADSW Live platform was professionally managed and delivered through the expertise of TheNewsMarket team. The platform ran smoothly, and the team was highly accommodating with regards to requirements and updates. We look forward to continuing to work with TheNewsMarket on future projects."

Oisin Commane

The Head of Abu Dhabi Sustainability Week

"Winner of a silver Digital Impact Awards in the Best Online Newsroom category, Kia have also seen huge increases in engagement and downloads on the media centre since the upgrade. 92% Increase in downloads, 248% Increase in users, 243% Increase in sessions and 267% Increase in page views. "

"Reebok have seen huge year-on-year increases in engagement and downloads on the News Stream in the last year. 283% Increase in downloads, 46% Increase in users, 52% Increase in sessions and 44% Increase in page views. "

Alastair Moffitt

"Your professionalism gave me immediate confidence that this would be something great. And it was."

Alastair Moffitt

Marketing, Events and Communications Manager, TOYOTA GAZOO Racing Europe

Digital Impact Awards

"For the creation and launch of adidas news, TheNewsMarket has been awarded silver for ‘Best Online Newsroom’ at the Digital Impact Awards"

Digital Impact Awards

Silver award for ‘Best Online Newsroom’

Elsie Mbera

"Our expectations were met and exceeded through the manner with which you drove the agenda, continually consulting and informing us while listening to us and infusing our opinion. We found this respectful and realize that there is a well-oiled machine that was working tirelessly to support us."

Elsie Mbera

Head Group Communications, Continental Reinsurance

WorldMediaFestivals 22nd Television & Corporate Media Awards

"TheNewsMarket has been awarded an intermedia-globe silver award at the WorldMediaFestivals 22nd Television & Corporate Media Awards for the series of 'Diplomacy in Dialogue' virtual events for the German Federal Foreign Office"

WorldMediaFestivals 22nd Television & Corporate Media Awards

Intermedia-globe silver award for 'Public Relations: Live Feeds'

Rebecca Kašēns

"Thanks to you, we really could present the Foreign Office in an interactive, digital and still approachable way and break down complicated topics into easily understandable and fun-to-watch video clips."

Rebecca Kašēns

Deputy Head of Unit, Citizens' Dialogue and Domestic Public Relations - Foreign Policy in Germany, German Federal Foreign Office

WorldMediaFestivals 20th Television & Corporate Media Awards

"Auto Futures has been awarded an intermedia-globe silver award by the WorldMediaFestivals. The award – in the website category for 'Web-Based Mixed Media' – recognises outstanding solutions in modern media "

WorldMediaFestivals 20th Television & Corporate Media Awards

Intermedia-globe silver award for 'Web-Based Mixed Media'

Jesse Williams

"Everyone was super happy with the process and ease of uploading to the site!"

Jesse Williams

Public Relations Specialist at Wynn