, Business & industry
Rinspeed launched its new 'MetroSnap' concept car at CES 2020 along with its 28 key investment partners. They needed to generate buzz, maximise press coverage, and stand out from the vast amounts of CES-related news coverage.
We devised a strategic plan including the release of the key story and multimedia assets on thenewsmarket.com, autofutures.tv and social media before the event. A video interview with Rinspeed's CEO was used to tease the media and reveal thought leadership on the future of mobility. To supplement this, our editorial team wrote and published a feature story.
High profile media coverage across tier-one outlets such as BBC Top Gear, Auto Plus France, The Telegraph, Wallpaper Magazine, Automotive News, Yahoo! News, Marca.
385 MEDIA REQUESTS
2M+ SOCIAL MEDIA REACH
39M+ CUMULATIVE MEDIA REACH