Kia wanted journalists, influencers and fans from around the world to have an enhanced, user-friendly experience when viewing, sharing and downloading content from their media centre.
TheNewsMarket's team of digital experts upgraded kianewscenter.com with a new design. Optimised for mobile, the new site has feature-rich functionality that includes a vehicles section with images, videos and press kits aligned to each Kia model.
Winner of a silver Digital Impact Awards in the Best Online Newsroom category, Kia have also seen huge increases in engagement and downloads on the media centre since the upgrade.
92% INCREASE IN DOWNLOADS
284% INCREASE IN USERS
243% INCREASE IN SESSIONS
267% INCREASE IN PAGEVIEWS