Automotive, Business & industry

Immense Simulations

The challenge

Immense Simulations is a UK-based mobility start-up whose platform helps companies make informed decisions on challenges in the transport sector, such as fleet vehicle efficiency, total cost of ownership, congestion, and climate change. Its simulation technology is relatively complex, and it was seeking wider coverage for its services and key benefits.

The method

Initially the Production Team filmed and edited a corporate showreel featuring Immense's CEO. Our remit was then widened, and we were commissioned to promote its new partnership with HERE Technologies. We produced a series of animated videos that explained the challenges in the fleet business and Immense's solutions. TheNewsMarket also supported the campaign with story distribution, media relations and social amplification that included an online poll.

The outcome

Successful media engagement campaign. CEO interview on BBC Tech Tent podcast. B2B coverage in the likes of Fleet News, International Fleetworld, IOTNow Transport and Highways Today.

Watch the Immense Fleet Management Explainer Video