Retail & fashion

Ikea

The challenge

IKEA wanted to revamp its website to boost engagement with media and fans, and improve the distribution of its online content.

The method

​​We integrated a custom media centre into the IKEA website, offering media and fans the latest company insights and news. Features include subscription options and email alerts, an internal area for IKEA staff and a VIP embargo area so selected media get access to content before it goes public.

The outcome

From launch, IKEA recorded Increased global engagement with media, enhanced Internal employee engagement and an uplift in subscriptions to email alerts.
185% INCREASE IN ASSET DOWNLOADS

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Our achievements

Oisin Commane

"Working with TheNewsMarket team on the ADSW Live platform 2023, allowed Abu Dhabi Sustainability Week to further engage its global audience by bringing together a comprehensive digital experience, which resulted in all-around increments in our engagement metrics. The ADSW Live platform was professionally managed and delivered through the expertise of TheNewsMarket team. The platform ran smoothly, and the team was highly accommodating with regards to requirements and updates. We look forward to continuing to work with TheNewsMarket on future projects."

Oisin Commane

The Head of Abu Dhabi Sustainability Week

"Winner of a silver Digital Impact Awards in the Best Online Newsroom category, Kia have also seen huge increases in engagement and downloads on the media centre since the upgrade. 92% Increase in downloads, 248% Increase in users, 243% Increase in sessions and 267% Increase in page views. "

"Reebok have seen huge year-on-year increases in engagement and downloads on the News Stream in the last year. 283% Increase in downloads, 46% Increase in users, 52% Increase in sessions and 44% Increase in page views. "

Alastair Moffitt

"Your professionalism gave me immediate confidence that this would be something great. And it was."

Alastair Moffitt

Marketing, Events and Communications Manager, TOYOTA GAZOO Racing Europe

Digital Impact Awards

"For the creation and launch of adidas news, TheNewsMarket has been awarded silver for ‘Best Online Newsroom’ at the Digital Impact Awards"

Digital Impact Awards

Silver award for ‘Best Online Newsroom’

Elsie Mbera

"Our expectations were met and exceeded through the manner with which you drove the agenda, continually consulting and informing us while listening to us and infusing our opinion. We found this respectful and realize that there is a well-oiled machine that was working tirelessly to support us."

Elsie Mbera

Head Group Communications, Continental Reinsurance

WorldMediaFestivals 22nd Television & Corporate Media Awards

"TheNewsMarket has been awarded an intermedia-globe silver award at the WorldMediaFestivals 22nd Television & Corporate Media Awards for the series of 'Diplomacy in Dialogue' virtual events for the German Federal Foreign Office"

WorldMediaFestivals 22nd Television & Corporate Media Awards

Intermedia-globe silver award for 'Public Relations: Live Feeds'

Rebecca Kašēns

"Thanks to you, we really could present the Foreign Office in an interactive, digital and still approachable way and break down complicated topics into easily understandable and fun-to-watch video clips."

Rebecca Kašēns

Deputy Head of Unit, Citizens' Dialogue and Domestic Public Relations - Foreign Policy in Germany, German Federal Foreign Office

WorldMediaFestivals 20th Television & Corporate Media Awards

"Auto Futures has been awarded an intermedia-globe silver award by the WorldMediaFestivals. The award – in the website category for 'Web-Based Mixed Media' – recognises outstanding solutions in modern media "

WorldMediaFestivals 20th Television & Corporate Media Awards

Intermedia-globe silver award for 'Web-Based Mixed Media'

Jesse Williams

"Everyone was super happy with the process and ease of uploading to the site!"

Jesse Williams

Public Relations Specialist at Wynn