Automotive

TomTom

The challenge

TomTom’s 2020 goal was to reposition the brand as a critical component in the future of mobility and autonomous vehicles, and not only known for sat nav devices. The challenge was to increase visibility of TomTom’s vision of the future of driving by reaching the wider media but also key audiences such as OEMs and mobility influencers.

The method

We devised a strategy to promote TomTom as thought leaders in connectivity, smart mobility and autonomous driving by distributing their stories on thenewsmarket.com and autofutures.tv with prominent exposure on Auto Futures through a dedicated content module ‘#MovingWorld by TomTom’. We also created a dedicated brand page on thenewsmarket.com/tomtom, providing editorial consultancy and features to complement brand content like this COVID-19 feature written by TheNewsMarket’s editor: ‘Less Travel, Less Congestion, Less Air Pollution - an Unexpected Upside of the Virus Crisis’.

The outcome

Successful media engagement campaign. Impressive page interaction. Coverage in key media including Automotive News and Le Point.