Automotive, Business & industry

Rinspeed

The challenge

Rinspeed launched its new 'MetroSnap' concept car at CES 2020 along with its 28 key investment partners. They needed to generate buzz, maximise press coverage, and stand out from the vast amounts of CES-related news coverage.

The method

We devised a strategic plan including the release of the key story and multimedia assets on thenewsmarket.com, autofutures.tv and social media before the event. A video interview with Rinspeed's CEO was used to tease the media and reveal thought leadership on the future of mobility. To supplement this, our editorial team wrote and published a feature story.

The outcome

High profile media coverage across tier-one outlets such as BBC Top Gear, Auto Plus France, The Telegraph, Wallpaper Magazine, Automotive News, Yahoo! News, Marca.
385 MEDIA REQUESTS
56 COUNTRIES
2M+ SOCIAL MEDIA REACH
39M+ CUMULATIVE MEDIA REACH

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Our achievements

Oisin Commane

"Working with TheNewsMarket team on the ADSW Live platform 2023, allowed Abu Dhabi Sustainability Week to further engage its global audience by bringing together a comprehensive digital experience, which resulted in all-around increments in our engagement metrics. The ADSW Live platform was professionally managed and delivered through the expertise of TheNewsMarket team. The platform ran smoothly, and the team was highly accommodating with regards to requirements and updates. We look forward to continuing to work with TheNewsMarket on future projects."

Oisin Commane

The Head of Abu Dhabi Sustainability Week

"Winner of a silver Digital Impact Awards in the Best Online Newsroom category, Kia have also seen huge increases in engagement and downloads on the media centre since the upgrade. 92% Increase in downloads, 248% Increase in users, 243% Increase in sessions and 267% Increase in page views. "

"Reebok have seen huge year-on-year increases in engagement and downloads on the News Stream in the last year. 283% Increase in downloads, 46% Increase in users, 52% Increase in sessions and 44% Increase in page views. "

Alastair Moffitt

"Your professionalism gave me immediate confidence that this would be something great. And it was."

Alastair Moffitt

Marketing, Events and Communications Manager, TOYOTA GAZOO Racing Europe

Digital Impact Awards

"For the creation and launch of adidas news, TheNewsMarket has been awarded silver for ‘Best Online Newsroom’ at the Digital Impact Awards"

Digital Impact Awards

Silver award for ‘Best Online Newsroom’

Elsie Mbera

"Our expectations were met and exceeded through the manner with which you drove the agenda, continually consulting and informing us while listening to us and infusing our opinion. We found this respectful and realize that there is a well-oiled machine that was working tirelessly to support us."

Elsie Mbera

Head Group Communications, Continental Reinsurance

WorldMediaFestivals 22nd Television & Corporate Media Awards

"TheNewsMarket has been awarded an intermedia-globe silver award at the WorldMediaFestivals 22nd Television & Corporate Media Awards for the series of 'Diplomacy in Dialogue' virtual events for the German Federal Foreign Office"

WorldMediaFestivals 22nd Television & Corporate Media Awards

Intermedia-globe silver award for 'Public Relations: Live Feeds'

Rebecca Kašēns

"Thanks to you, we really could present the Foreign Office in an interactive, digital and still approachable way and break down complicated topics into easily understandable and fun-to-watch video clips."

Rebecca Kašēns

Deputy Head of Unit, Citizens' Dialogue and Domestic Public Relations - Foreign Policy in Germany, German Federal Foreign Office

WorldMediaFestivals 20th Television & Corporate Media Awards

"Auto Futures has been awarded an intermedia-globe silver award by the WorldMediaFestivals. The award – in the website category for 'Web-Based Mixed Media' – recognises outstanding solutions in modern media "

WorldMediaFestivals 20th Television & Corporate Media Awards

Intermedia-globe silver award for 'Web-Based Mixed Media'

Jesse Williams

"Everyone was super happy with the process and ease of uploading to the site!"

Jesse Williams

Public Relations Specialist at Wynn