, Business & industry
Cubic Telecom, a connected software company, started the new year with the aim of securing another major automotive customer. Our team was tasked with developing a strategic PR programme combining an earned media approach with event-based marketing.
Cubic Telecom’s business objectives and target audiences were the starting point for a benefit-led strategy that was based on insights around the brand and the marketplace.
Content became a means of bringing the strategy to life, while media and analyst relations were adopted to reach the desired audience. Designed to deliver clear PR outcomes such as increased awareness, the programme was underpinned by KPIs and a solid measurement framework.
The ongoing programme has already led to an increase in proactive media coverage, social content endorsement by key media, direct-to-customer virtual events and engagement with the industry analyst community.
Editorial workshops ensure content stays fresh, on message and relevant to the audience.