Automotive, Business & industry

Immense Simulations

The challenge

Immense Simulations is a UK-based mobility start-up whose platform helps companies make informed decisions on challenges in the transport sector, such as fleet vehicle efficiency, total cost of ownership, congestion, and climate change. Its simulation technology is relatively complex, and it was seeking wider coverage for its services and key benefits.

The method

Initially the Production Team filmed and edited a corporate showreel featuring Immense's CEO. Our remit was then widened, and we were commissioned to promote its new partnership with HERE Technologies. We produced a series of animated videos that explained the challenges in the fleet business and Immense's solutions. TheNewsMarket also supported the campaign with story distribution, media relations and social amplification that included an online poll.

The outcome

Successful media engagement campaign. CEO interview on BBC Tech Tent podcast. B2B coverage in the likes of Fleet News, International Fleetworld, IOTNow Transport and Highways Today.
12.9k+ TWITTER POLL VOTES
66.5k+ SOCIAL SHARES

Watch the Immense Fleet Management Explainer Video

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Our achievements

Oisin Commane

"Working with TheNewsMarket team on the ADSW Live platform 2023, allowed Abu Dhabi Sustainability Week to further engage its global audience by bringing together a comprehensive digital experience, which resulted in all-around increments in our engagement metrics. The ADSW Live platform was professionally managed and delivered through the expertise of TheNewsMarket team. The platform ran smoothly, and the team was highly accommodating with regards to requirements and updates. We look forward to continuing to work with TheNewsMarket on future projects."

Oisin Commane

The Head of Abu Dhabi Sustainability Week

"Winner of a silver Digital Impact Awards in the Best Online Newsroom category, Kia have also seen huge increases in engagement and downloads on the media centre since the upgrade. 92% Increase in downloads, 248% Increase in users, 243% Increase in sessions and 267% Increase in page views. "

"Reebok have seen huge year-on-year increases in engagement and downloads on the News Stream in the last year. 283% Increase in downloads, 46% Increase in users, 52% Increase in sessions and 44% Increase in page views. "

Alastair Moffitt

"Your professionalism gave me immediate confidence that this would be something great. And it was."

Alastair Moffitt

Marketing, Events and Communications Manager, TOYOTA GAZOO Racing Europe

Digital Impact Awards

"For the creation and launch of adidas news, TheNewsMarket has been awarded silver for ‘Best Online Newsroom’ at the Digital Impact Awards"

Digital Impact Awards

Silver award for ‘Best Online Newsroom’

Elsie Mbera

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Elsie Mbera

Head Group Communications, Continental Reinsurance

WorldMediaFestivals 22nd Television & Corporate Media Awards

"TheNewsMarket has been awarded an intermedia-globe silver award at the WorldMediaFestivals 22nd Television & Corporate Media Awards for the series of 'Diplomacy in Dialogue' virtual events for the German Federal Foreign Office"

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Intermedia-globe silver award for 'Public Relations: Live Feeds'

Rebecca Kašēns

"Thanks to you, we really could present the Foreign Office in an interactive, digital and still approachable way and break down complicated topics into easily understandable and fun-to-watch video clips."

Rebecca Kašēns

Deputy Head of Unit, Citizens' Dialogue and Domestic Public Relations - Foreign Policy in Germany, German Federal Foreign Office

WorldMediaFestivals 20th Television & Corporate Media Awards

"Auto Futures has been awarded an intermedia-globe silver award by the WorldMediaFestivals. The award – in the website category for 'Web-Based Mixed Media' – recognises outstanding solutions in modern media "

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Intermedia-globe silver award for 'Web-Based Mixed Media'

Jesse Williams

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Jesse Williams

Public Relations Specialist at Wynn