And the Winner is…us!

We are thrilled to announce we have won GOLD in the Best Online Newsroom category at the prestigious Digital Impact Awards 2024 with our Lamborghini Global Media Center.

The Digital Impact Awards honour the best corporate digital communications work, recognising outstanding advancements in the field from around the world – to win gold against some very strong competition is a huge accolade for our team.

TheNewsMarket developed the award-winning ContentBase platform to help brands and organisations be media-friendly, to give journalists reliable, trustworthy news sources and to give clients tangible data about how their PR efforts were performing.

The winning Automobili Lamborghini’s Global Media Center – built on ContentBase – was described by the award judges as having a “fantastic look and feel,” and “clear, measurable and concise objectives.” Built and launched in 2023, the luxury automotive brand’s Media Center was recognised for having over 100+ unique features and slick UX, designed to attract and engage all target audiences.

Built on responsive technology, the platform features a secure private area for embargoed news, an integrated media database, customisable distribution abilities and integrated social activity, creating one hub for all brand communications.

It operates in three languages and is designed to perform seamlessly across all devices.

As a business built by journalists, we have watched the rise of AI and fake news closely, monitoring the impact on media and reliable reporting. Next up for ContentBase and TheNewsMarket is the integration of AI into the platform to offer 100% verified information, story summaries and related content to journalists.

If you’d like to find out more about ContentBase (and our new AI Research Assistant), visit TheNewsMarket.agency/ContentBase