The challenge

To celebrate its 110th anniversary, Bugatti unveiled two cars at the Geneva Motor Show 2019 including ‘La Voiture Noire’, the world’s most expensive car. We were asked to help journalists report this landmark event to a global audience.

The method

Our media team reported directly from the event, producing videos and live interviews that showcased the champion brand story of ‘La Voiture Noire’. These assets were packaged by our in-house production team and presented to producers from international TV news and automotive channels.

The outcome

Our multilingual media relations team secured interviews with eight major TV stations including:​ Deutsche Welle - Germany’s top international broadcaster, Vroom on RAI - Italy’s leading motoring programme and Euronews - Europe's no.1 news channel, reaching 400M households in 160 countries.