Creating Global Engagement: Abu Dhabi Sustainability Week’s Streaming Platform

The challenge

Following the commission to develop and build a live streaming platform for Abu Dhabi Sustainability Week (ADSW) - backed by the renewable energy giant Masdar - in 2022, TheNewsMarket was tasked with creating an enhanced version in 2023, offering even greater global engagement. The platform is designed to service a variety of audiences who cannot attend the annual event in person. In 2023, the plan was to also host multiple live streams from the event.

The method

The result – ADSW Live, a 24/7, curated platform that hosts multiple, simultaneous streams and supplies video-on-demand content across different time zones. The product upgrade included: an expandable/collapsible menu on the landing page showing all the main channels and ongoing events; a social media wall featuring aggregated posts; plus, user registration and data capture. TheNewsMarket also produced a daily show filmed on-location, which featured video reports and interviews.

The outcome

In 2023, the platform helped ADSW successfully achieve its goals of greater global engagement, gaining new and younger audiences in a wider spread of countries, and adding extra value to its current sponsorships. ADSW Live also offers Masdar a showcase for its content, stories and events across the year.
204% Page View Increased
48% Users Increased
37 Interviews filmed and streamed
10k+ Users registered in advance to watch ADSW
184,887 Video plays (Minutes)

“Working with TheNewsMarket team on the ADSW Live platform 2023, allowed Abu Dhabi Sustainability Week to further engage its global audience by bringing together a comprehensive digital experience, which resulted in all-around increments in our engagement metrics.

The ADSW Live platform was professionally managed and delivered through the expertise of TheNewsMarket team. The platform ran smoothly, and the team was highly accommodating with regards to requirements and updates. We look forward to continuing to work with TheNewsMarket on future projects.”

Oisin Commane, Head, Abu Dhabi Sustainability Week