Creating Global Engagement: Abu Dhabi Sustainability Week’s Streaming Platform

The challenge

Following the commission to develop and build a live streaming platform for Abu Dhabi Sustainability Week (ADSW) - backed by the renewable energy giant Masdar - in 2022, TheNewsMarket was tasked with creating an enhanced version in 2023, offering even greater global engagement. The platform is designed to service a variety of audiences who cannot attend the annual event in person. In 2023, the plan was to also host multiple live streams from the event.

The method

The result – ADSW Live, a 24/7, curated platform that hosts multiple, simultaneous streams and supplies video-on-demand content across different time zones. The product upgrade included: an expandable/collapsible menu on the landing page showing all the main channels and ongoing events; a social media wall featuring aggregated posts; plus, user registration and data capture. TheNewsMarket also produced a daily show filmed on-location, which featured video reports and interviews.

The outcome

In 2023, the platform helped ADSW successfully achieve its goals of greater global engagement, gaining new and younger audiences in a wider spread of countries, and adding extra value to its current sponsorships. ADSW Live also offers Masdar a showcase for its content, stories and events across the year.