Business & industry

The challenge

Wanting to reach a more global audience, and with Covid still moving events to online, Masdar, the host for Abu Dhabi Sustainability Week (ADSW) was looking for a partner that could create and manage a 24-hour live channel that would stream all events and sessions through the week from ADSW.

The method

TheNewsMarket created an online 24/7 channel for that provided direct coverage of Abu Dhabi Sustainability Week’s events and virtual sessions, taking place throughout the week in January 2022. The platform included a live player as well as video playback. It included coverage from ADSW Opening Ceremony, Zayed Sustainability Prize Awards Ceremony, ADSW Summit, Abu Dhabi Sustainable Finance Forum, the IRENA Assembly, and many more events. Our production and streaming experts in London and Brussels produced uninterrupted coverage from the event.
16,900 Page views
9,177 Live video plays
8,905 Users
110 Participating countries

“Working with TheNewsMarket allowed Abu Dhabi Sustainability Week to further engage its global audiences by bringing together a new digital element, which was professionally delivered through the expertise of TheNewsMarket team. The project ran smoothly with the team able to accommodate to our changing requirements. We look forward to working with TheNewsMarket on future projects.”

Oisin Commane, Head of Abu Dhabi Sustainability Week

Contact us to find out how we can drive results for you