TheNewsMarket knows how to provide outstanding content and communications consultancy that propels brands forward in terms of corporate reputation, governance and sustainability.
But how did we turn a good campaign into one that might be a potential award winner? Our work with Continental Reinsurance, the leading “insurer of insurers” in Africa, was recently announced as the finalist for the Corporate Reputation Award at this year’s Superior Achievement in Branding, Reputation & Engagement awards.
For us at TheNewsMarket, however, this is not purely theoretical. To find out more about this award-nominated campaign, read our latest case study here.
Writing an award-winning entry is not that difficult. At least, it’s no more difficult than writing a losing entry. The deciding factor is empathy. Once you put yourself in the position of a judge looking through hundreds of entries, it’ll become clear what matters: stating your case quickly, succinctly, and compellingly.
Usually, judges are on the lookout for effectiveness and impact in terms of tangible business outcomes. For example, if the brand is looking to sell more of a particular product or increase its revenue, judges will expect sales figures – not the number of articles published, or the number of likes gained on social media.
Craft an engaging narrative to the entry whilst following the well-established entry format – outlining the initial challenge, articulating the objectives (with clearly stated metrics for measurement) followed by strategy, execution and, of course, results.
Often the most time-consuming part of an awards entry is gathering up all the campaign backup and presenting it in an easily digestible format. Video, for example, is quickly becoming the go-to format for award entries
Then, by the time you’re ready to send off your submission, and with all your ducks in a row, you could be looking at three or four different pieces of collateral.
It’s important to make sure that the design is unified across all the sections and that they make sense both on their own and together. This makes it easier for the judges to remember your work and reference it correctly when deliberating with the rest of the jury.
Contact our team today to find out how we can help your business by filling out the form below or call us now.
"Working with TheNewsMarket team on the ADSW Live platform 2023, allowed Abu Dhabi Sustainability Week to further engage its global audience by bringing together a comprehensive digital experience, which resulted in all-around increments in our engagement metrics. The ADSW Live platform was professionally managed and delivered through the expertise of TheNewsMarket team. The platform ran smoothly, and the team was highly accommodating with regards to requirements and updates. We look forward to continuing to work with TheNewsMarket on future projects."
"Winner of a silver Digital Impact Awards in the Best Online Newsroom category, Kia have also seen huge increases in engagement and downloads on the media centre since the upgrade. 92% Increase in downloads, 248% Increase in users, 243% Increase in sessions and 267% Increase in page views. "
"Reebok have seen huge year-on-year increases in engagement and downloads on the News Stream in the last year. 283% Increase in downloads, 46% Increase in users, 52% Increase in sessions and 44% Increase in page views. "
"Your professionalism gave me immediate confidence that this would be something great. And it was."
"For the creation and launch of adidas news, TheNewsMarket has been awarded silver for ‘Best Online Newsroom’ at the Digital Impact Awards"
"Our expectations were met and exceeded through the manner with which you drove the agenda, continually consulting and informing us while listening to us and infusing our opinion. We found this respectful and realize that there is a well-oiled machine that was working tirelessly to support us."
"TheNewsMarket has been awarded an intermedia-globe silver award at the WorldMediaFestivals 22nd Television & Corporate Media Awards for the series of 'Diplomacy in Dialogue' virtual events for the German Federal Foreign Office"
"Thanks to you, we really could present the Foreign Office in an interactive, digital and still approachable way and break down complicated topics into easily understandable and fun-to-watch video clips."
"Auto Futures has been awarded an intermedia-globe silver award by the WorldMediaFestivals. The award – in the website category for 'Web-Based Mixed Media' – recognises outstanding solutions in modern media "
"Everyone was super happy with the process and ease of uploading to the site!"
