5 Reasons Not to Take Your Online Newsroom Inhouse

Online newsrooms remain the best platform for hosting and delivering brand stories and content to target audiences. And they have gone way beyond being simply a hub of press releases for distribution to mainstream media.  

However, some brands and organisations believe going inhouse will save them money. We beg to differ. 

A few of our clients have returned to us after unsuccessfully taking their newsroom inhouse. Others have quickly realised that budget implications and time demands make it an almost impossible proposition. There are perils at every step.  

Here are five reasons to use a trusted supplier (like us) to build, support and develop your online newsroom. 

1 – Expense 

Building an online newsroom from scratch is expensive. TheNewsMarket has been developing and building online newsrooms for over 20 years, so we can be trusted to deliver the very best service on the market, at a price point that is highly competitive.  

With over 100 features designed to increase audience engagement, our award-winning newsroom platform helps comms team achieve their KPIs. 

2 – Time and effort (and stress) 

If you want to give yourselves an almighty headache, go inhouse. Just building or importing an archive of images will take time and effort; time you would probably prefer to spend on communication campaigns. 

Our client managers can also save you time by providing monthly reports on user engagement data which can help inform your upcoming campaigns.  

It’s this hands-on approach that has helped us retain business year after year with some of the world’s biggest brands. 

3 – IT, publishing and client support  

Your in-house IT support is limited; ours is available 24/7. If your team is incredibly busy, we can also support you with publishing stories and content. If you want to livestream an event or launch, we can help. If there’s an emergency, we’re there for you. 

4 – Evolution 

Digital newsrooms don’t stand still; they are ever evolving. Features such as social walls that pull in and showcase social content have been developed in response to client requests and the changing media landscape. 

If you can imagine it, TheNewsMarket’s IT team can develop it. 

5 – AI  

The next step for online newsrooms is clearly the integration of AI. We have developed an AI Research Assistant that offers 100% verified information and sources to media audiences.  It never sleeps, goes sick or takes a holiday.  It can also be adapted to offer multiple languages. 

We continue to develop and roll-out other AI–powered features, such as enhanced search functionality, that can be easily integrated into your online newsroom, provided by TheNewsMarket (of course).