Saatchi Gallery is a renowned contemporary art gallery and independent charity, globally recognised for launching the careers of emerging artists by showcasing them alongside established names. Hosting some of the most talked about art events in London, Saatchi Gallery attracts significant media attention. This is especially evident with its ongoing FLOWERS exhibition, which has generated a surge in press interest. However, with a small communications team managing a high volume of press requests and materials, streamlining media distribution became a growing challenge.
As a cultural institution, keeping the media informed is a critical part of Saatchi Gallery’s communications strategy. However, as exhibition schedules grew, so did the demands on its communications team. They needed a way to efficiently manage and distribute press materials while improving engagement with journalists.
Key Challenges:
High workload & time constraints: A small press team had to manually upload press materials and images across multiple platforms, leading to inefficiencies.
Limited press engagement insights: The team lacked visibility into which media outlets were engaging with their content, making it difficult to refine distribution strategies.
Outdated and fragmented press pages: Media assets, such as imagery, were stored in different locations, making it harder for journalists to find and download materials quickly.
“Our time and resources were being stretched by the process of uploading our written content onto the site, and our downloadable imagery in another location, as these could not be properly integrated with the site. The visual appearance on our press pages was not engaging enough and felt outdated. We weren't able to properly spotlight specific projects, and the user-experience wasn't optimal, as many visitors were struggling to find the right download links for each project.”
“TNM’s centralised system allowed us to upload everything in one place, saving time and making it easier to manage.”
By partnering with TheNewsMarket, Saatchi Gallery transformed its media relations strategy. TheNewsMarket provided a custom newsroom, allowing the team to centralise all press materials, streamline content management, and enhance engagement with the media.
With TheNewsMarket.com, the gallery now has an engaging, user-friendly digital newsroom where journalists can easily access rights-free and high resolution images, press releases, and key announcements; all in one place.
“TNM has helped us save time and improved the process of distributing our news - creating a better experience for visitors and giving us better visibility on our media coverage”
Since implementing TheNewsMarket’s newsroom solution, Saatchi Gallery has significantly improved its press engagement and press team’s operational efficiency. The impact of this transformation is evident in the numbers.
Beyond the numbers, the gallery now has access to real-time media analytics and 24/7 support, enabling the team to track performance, refine PR strategies, and maximise media reach.
“We’re now able to highlight our key announcements and the process has been streamlined for journalists who are looking for specific items. We're given personalised advice and support on reaching more targets and creating additional assets such as high-quality film content. TNM also provides analytics that give us clear insights into which media outlets are engaging with our stories, helping us refine our strategy and reach the right outlets.”
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"Everyone was super happy with the process and ease of uploading to the site!"
