Financial Services

PwC 2020

The challenge

Having supported PwC with their Annual Global CEO Survey at the World Economic Forum (WEF) in Davos for six consecutive years, how could we possibly make it even more impactful? ​

The method

With improved production values and extra guests, we enhanced online amplification through social media and live syndication through six international media outlets. To continue the conversation, we facilitated ongoing video interviews and introduced “Davos Talks”, a four-part podcast series that brought together leading executives from different industries to discuss the future of business.​

The outcome

With the 60+ media assets produced, including videos and podcasts, our multilingual media relations team secured high profile coverage including The Guardian, Wall Street Italia, Global Franchise, La Presse and Cinco Dias.
52K+ VIEWS OF THE LIVESTREAM IN FIRST 24 HOURS (UP 122%)​
213% INCREASE OF VIEWS ON YOUTUBE
2M+ SOCIAL MEDIA IMPRESSIONS