Following the award-winning launch in 2018, could we make the 22nd Annual Global CEO Survey launch at the World Economic Forum (WEF) in Davos even better?
Proud production partner for the fifth consecutive year, we dialled up the event with a live TV show and ‘Davos Daily’ – a highlights show produced for PwC’s website. Topics included globalisation, gender equality and artificial intelligence with interviews from Amazon, Google, WEF and the President of Iceland. All content was amplified on social, via media relations and on thenewsmarket.com
Our media relations team achieved high profile media coverage including CNBC, CNN, BBC, Financial Times, Bloomberg, Fortune and Forbes.
21K+ VIEWS OF SURVEY RESULTS IN FIRST 24 HOURS
830K+ VIEWS TO DATE
20K+ SURVEY REPORT DOWNLOADS
71% SHARE OF VOICE ON LAUNCH DAY